The rules have changed.

In today’s hyperconnected world, the pace and impact of change is dramatically increasing. Novelty is the new normal, disruption is not an exception - but the norm.

 
 
 
 

RUNE FUTURES

We help you turn complexity into a competitive advantage.

Why rethink your strategy approach?

Traditional linear strategic models were built for a slow, stable world. Leaders relied on past experiences to predict the future, often oversimplifying a complex reality. In today’s environment, this approach not only leaves companies vulnerable to threats and exhausts teams - it also blinds them to emerging opportunities.

Strategic foresight, by contrast, empowers organizations to anticipate, analyze, adapt to, and shape the forces driving their business - faster and more effectively than competitors.

About us

Rune is a strategic foresight consultancy

Using strategic foresight, we help organizations not only understand what might happen next, but actively shape short-term strategy to ensure resiliency and adaptability.

  • We spark curiosity through presentations and key notes.

  • We strengthen your teams’ core skills relevant to the field of strategic foresight.

  • We help you solve strategic issues through longer engagements.

Meet our team

Andrea Pavon

Founder

A seasoned strategist and foresight expert with a distinguished career in strategy consulting at Accenture.

With deep expertise in strategic planning, operating model design, and innovation strategy, Andrea has advised C-suite executives, multinational corporations, and investment funds on navigating complex futures.

Backed by a network of foresight specialists, AI experts, and industry strategists, Rune Futures delivers bespoke, high-impact solutions.

Let’s get you future ready